Rochelle White Communications Rochelle White Communications

What’s the best way to reach Gen X?

Let’s talk about blending, reaching and engaging consumers (Gen X, Millennials, Gen Z and Gen Alpha) with marketing. It consist of building brand, focusing on longevity and creating cultural relevancy.

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Rochelle White Communications Rochelle White Communications

NBA players creating fashion moments…

In recent years, the intersection of fashion and sports has become increasingly important, especially in the NBA. Basketball players have long been known for their fashion statements.

In this blog, we explore why brands need to be bridging fashion, marketing and culture together to reach wider audiences and be more relatable in the eyes of consumers…

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Rochelle White Communications Rochelle White Communications

Immersive IRL brand activations…

The power of immersive IRL brand activations… We know first hand why creating immersive IRL brand activations are key when trying to engage Gen Z audiences. That’s why we’re the perfect partner for executing such campaigns…

📸: Nike Brings Virtual Nikeland/Roblox Experience to NYC Store

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Rochelle White Communications Rochelle White Communications

Twitch an untapped market for brands…

In words of Salt and Pepa “Let’s talk about… Twitch baby… “

The popular online platform where people can watch and interact with live streams of various activities. But, why is this an undervalued and underused platform for brands?

Well… let’s take a look..

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Rochelle White Communications Rochelle White Communications

Pornhub, TikTok, OnlyFans, and Gen Z…

In the fast-paced world staying ahead of the curve means paying attention to trends that shape consumer behaviour. Pornhub's 2023 Year in Review offers a unique lens into pop culture. So, we delve into some of this data…

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