What is geolocation advertising?
What is geolocation advertising?
Geolocation advertising, also known as location-based advertising, is a marketing strategy that uses the physical location of a consumer's device to deliver targeted advertisements. So, Let’s look at re-evaluating customer targeting with the evolution of geolocation and OOH advertising…
What is the future of CGI marketing?
The Power of CGI in marketing campaigns is no longer about going viral… as it doesn’t always mean long term success.
CGI has emerged as a creative and pivotal tool in achieving marketing goals…
📸: Pinterest/ Nike YouTube
What is cross channel media measurement?
What is cross channel media measurement? It’s a measurement that analyses and compares campaign performance across various marketing channels like television, radio, print, online and social media.
That’s why the time is now for you to focus on cross-media measurement and we’re here to give you some insights and solutions…
How much should brands reinvest in marketing?
We understand that sometimes CMOs and Brand managers face challenges when planning budgets for the year. We get it and we’ve got you.
Money and budgets shouldn’t be a hard conversation to have…
What is the power of consumer insights?
We’re talking about consumer behaviours again… because it’s pretty important - let’s be honest.
To tackle this challenge head-on, we got some insights and data for you…
Why is experiential marketing so powerful in connecting brands to its target audience?
Brands we’re keeping it real here… there is real power in strategic partnerships and experimental Marketing that helps in winning Gen Z audiences. That’s why we’re here for you…