Overview:

We wanted to create something a little bit different for KFC UK. You’ve heard of #NetfixNchill and now we presents "KFC #chickenNchill" it's an experience designed for Gen Z to indulge in finger-lickin' goodness while enjoying their favorite content. This campaign seamlessly blends the love for KFC with the trend of streaming and entertainment culture, targeting platforms like YouTube, TikTok, YouTube Shorts, and Snapchat. Leveraging popular Gen Z influencers, including Nella Rose, Philly and Chunks, Grace Barry, and others, the campaign aims to foster a sense of community and brand loyalty among the target audience. The goal is to position KFC as a brand that understands and embraces the spirit of this generation in a fun and relatable way.

Key messages:

KFC understands the adventurous spirit of Gen Z.

Encouraging creativity and individuality through flavour exploration.

Fostering a sense of community and collaboration in shaping KFC's flavour landscape.

Outcome:

The ChickenNChill campaign aims to position KFC as more than just a quick meal option for Gen Z but a brand that understands and caters to their lifestyle. By integrating native content, engaging influencers, and leveraging various platforms, this campaign will establish a strong connection between KFC and the Gen Z audience, fostering brand loyalty and creating memorable ChickenNChill moments. The aim is to establish KFC as a brand that not only provides delicious food but also embraces the diverse tastes and creative spirit of the Gen Z audience.