PROJECT BRIEF

SOCAL MEDIA AND PR AND PRESS OFFICE

Supported Noughty AF on social content and multi-channel marketing and PR support. We secured various brand collaborations and partnerships, content creator gifting/seeding, seasonal PR coverage like Valentine’s Day and Christmas.

Noughty Rouge launch in June 2022, and we supported the launch with PR and media relations across trade and consumer titles UK and US base. This approach was taken as the brands customer base is big in the UK and was growing fast in the US. The product gained traction and product placement in US TV shows Good Morning America and CNN.

COMBINED REACH AND ENGAGEMENT OF 67,835 ACROSS INSTAGRAM & FACEBOOK

ON LAUNCH TIKTOK VIDEOS AVERAGE 368K ACCOUNTS

GREW INSTAGRAM ACCOUNT ORGANICALLY TO 8,679 WITHIN 2 MONTHS

OTHER TIKTOK VIDEO METRICS; 1164K AND 1806K

LAUNCHED BRAND TIKTOK ACCOUNT TO REACH GEN Z CONSUMERS

AVERAGE SOCIAL MEDIA SALES £670 WTH A AVERAGE 48% RETURN CUSTOMER