Disciplines;
Production
Brand strategy/ Marketing & Advertising
PR/ media office
YASHA LONDON LAUNCH CAMPAIGN
“Exceptional organisational skills and attention to detail. Rochelle has a great ability to multitask and prioritise tasks effectively in a fast-paced environment. Really good at coordinating photoshoots, managing production logistics and budgets. Quick to solve problems when unexpected challenges popped up during production.”
Back in 2020 RW Comms were brought in to support the YASHA LONDON internal and external teams on the launch of innovative brand through content and media. We were to support on brand strategy, production, press and PR and OOH advertising.
The brands key messaging was all about combing innovative design with highly resistant technical fabrics without compromising on style and comfort everyday. Central to the campaign’s success was the ability to showcase a lifesaving product in the most discreet form of outerwear currently on the market.
Through meticulously crafted stills and captivating imagery, we were able to blurred the lines between casual culture and stylish outerwear.
From concept to completion we worked with the team and brought the campaign to life that helped elevated the brands visibility and desirability.