We’re lowkey obsessed with Popeyes UK and while on a Popeyes road trip, we got inspired to create a visually striking photoshoot that highlights Popeyes' signature fried chicken in a way that resonates with Gen Z consumers.

Our inspiration — delicious, bold, and Instagram-worthy. The aim was for the food to "jump out" from the images, making them irresistible while keeping the content on-brand with Popeyes' signature bold colors and personality.

Who we wanted to target with this concept, Gen Z consumers (18-25), known for being highly visual, trend-conscious, and social media-focused.