EVERYDAY HUMANS
#GlowUpGeneration CAMPAIGN
PROJECT BRIEF
Diverse defence: Shades of beauty, shields of SPF
Everyday Humans' SPF #GlowUpGeneration campaign aims to revolutionise skincare for Gen Z consumers. Fostering a community that celebrates individuality and self-expression. The strategic use of influencers ensures the message resonates authentically, encouraging the target audience to embrace Everyday Humans as their skincare ally.
To engage and educate Gen Z audiences on the importance of skin protection and care, positioning Everyday Humans as the go-to brand for easy, effective, and enjoyable skincare. The campaign aims to leverage social media influencers and creators to amplify the message, utilising a multi-channel approach.
BRANDING & MESSAGING.
BRAND IDENTITY
Everyday Humans embodies a vibrant, modern, and inclusive brand image. The logo is playful, using bold and youthful colours.
MESSAGING & TONE
Empower Gen Z to embrace their unique glow by making skincare a simple and enjoyable part of their daily routine. Conversational, approachable, and relatable. Speak the language of Gen Z – memes, emojis, and humor.
VISUALS -BRIGHT, COLOURFUL AND DIVERSE. SHOWCASING YOUNG INDIVIDUALS FROM VARIOUS BACKGROUNDS.
CONTENT STYLE. MIXED IMAGES, SHORT VIDEOS AND ENGAGING GRAPHICS OPTIMISED FOR SOCIALS MEDIA PLATFORMS.
CONSISTENCY. MAINTAIN A CONSISTENT VISUAL THEME ACROSS ALL CHANNELS FOR BRAND RECOGNITION.
MEASUREMENT
TRACK CUSTOMER ENGAGEMENT METRICS THROUGH SOCIAL LISTENING TOOLS AND TRACKING
MONITOR PERFORMANCE & USE OF CODES PROVIDED BY INFLUENCERS AND DETAILS ACROSS SOCIALS
ANALYSE BRAND SENTIMENT THROUGH SOCIAL TOOLS AND ANALYTICS
