Bonnie Rakhit 

Bonnie Rakhit x London Fashion week x The Metro

PROJECT BRIEF

2021 London Fashion Week was unlike any other fashion week in history. For the first time the entire event was being live streamed globally and everyone is invited!

Known for it’s very exclusive and private events, this season exclusivity is out the window and inclusivity is in. Everyone was invited to watch over 90 non-gender-biased shows and gain access to a series of talks and interactive presentations.

For this reason, we exclusivity partnered with The Metro and Bonnie for her to give her thoughts and predictions for the season from the comfort of her sofa.

Reached over 500k accounts via The Metro Instagram story

Reached over 1 Million+ accounts on Facebook within 24 hours

Engagement was up 200% across Instagram for The Metro and 375% for Bonnie

LFW X METRO

LFW21 X METRO

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